diff --git a/src/flash/nor/kinetis.c b/src/flash/nor/kinetis.c
index 79953c0b4..46d36bbb9 100644
--- a/src/flash/nor/kinetis.c
+++ b/src/flash/nor/kinetis.c
@@ -320,7 +320,6 @@ static int kinetis_write(struct flash_bank *bank, uint8_t *buffer,
 		}
 	} else {
 		LOG_DEBUG("flash write into PFLASH @08%X", offset);
-		fallback = 1;
 	}